They did not repent

 

And men were scorched with great heat, and they blasphemed the name of God who has power over these plagues; and they did not repent and give Him glory. - Revelation 16:9

 

Judgements continue. The full wrath of God is being poured out, and still men refuse to turn to Him. They see an escape from judgement, but they won’t repent. They love their sin too much.

 

You would think this incredible, but we already see it happening today. Men love their sin more that they love eternity. The turn from God and not only that they turn away from God. Men love darkness more than they love life.

 

At this point, even though they clearly see the consequences of their choices, they still persist rather than submit. Satan has huge sway over the world and by this time he has persuaded the world that all of this is God’s fault. He has convinced them that He know better.

 

The end is coming, and they are still not persuaded.